Chef Amol savle

FROZEN FOOD @ NEW MARKET TREND

As we all know 2020 is going to be one of those historic years where in spread of pandemic has occurred taking a toll on the human lives…. The normal life has been hindered and so has the different sectors of business. FOOD the necessity in life has  been having constant changes with the pandemic. Positive changes happened during this situation is people are now more aware about food hygiene and India is also improving on its food hygiene standards ,  people are conscious about the ingredients in the food and are more confined to packed foods , hygienic foods options.  
Frozen ready to eat food items are a new trend in Indian market as people are more aware about the technology and the fact that no preservatives are added to these products. Now-a-days , people are aware about frozen food as few of the brands have made the frozen food available easily here in India. This concept has been very Popular in America, Canada, Europe , Australia  but now it is getting popular day by day in Indian market as well because of its natural ingredients , Frozen products are natural and it is without any preservatives , so it is as good as fresh food , the preservation method is freezing only it doesn't add any impact on food , it just stop the activity of bacteria which are culprit in spoiling the food , 
and now a days many Indian big brands are coming with ethnic frozen foods , earlier only western products were available in the market but now indian froze